IMMOSTAR LAUNCHES MU RENTAL CONDOS CONNECTED TO LIFE AND THE CITY
Québec, Tuesday June 9th 2020 — IMMOSTAR revives the Îlot Lapointe sector with MU, a multi-generational rental condos project which aims to connect its residents to the city, becoming the first project developed and imagined with the Laurier pole of the future tramway in mind.
“The Îlot Lapointe enjoys a unique geographical location, close to everything for one’s daily needs: shops, services, restaurants, grocery store, pharmacy, medical care, entertainment, all within walking distance! For this exceptional site, an exceptional project was needed. IMMOSTAR is therefore particularly proud to once again act as a pioneer and to build MU, a project that combines quality of life and architectural quality,” according to Kevin Lachance, partner and vice-president of finance and investments at IMMOSTAR.
Life on the move, in the best-connected place in town
Ever since the first sketches of the project, IMMOSTAR has sought to redefine the relationship with the city and community life. “Reflecting our fast-changing times, MU wants to emphasize the revolution in the way we live, consume and move around, in order to minimize all the everyday actions that can undermine our quality of life… so that we can take full advantage of it,” explained André Pelchat, president of IMMOSTAR.
Sustainable mobility, active travel and intelligent densification have become key elements of meeting the unavoidable imperatives of quality of life and sustainable development. “As an investor, it is very stimulating to participate in this type of real estate project,” commented Pierre Pelletier, Senior Vice President, Opportunity and Development Funds, at Fiera Real Estate. “With its numerous bus lines and the future tramway at its doorstep, MU is fully responsive to this desired movement for sustainable mobility, in addition to being the first real TOD (transit oriented development) project in Quebec City. "
MU, a concept that repudiates the traditional ways of real estate
Bordered by Jean-de-Quen Street to the west, Laurier Boulevard to the north and Lapointe Street to the south, MU caters to a multigenerational clientele who wants to enjoy life, offering modern and unique lodging formats. Its distinctive architecture will set it apart, while blending harmoniously into the rich urban fabric of Boulevard Laurier. “Inspired by the best in the world, MU draws its essence from the idea of the city on a human scale. The outlines, materials and layout of this new environment all were designed for the comfort of people first. ‘To generate a place where we will feel good and happy overall,’ that was our mandate,” explained Jonathan Bisson, the project’s architect.
Ultimately, to please all types of residents, 465 high-end units, including 50 prestige units, will offered in 80 different all-inclusive formulas, ranging from studios to townhouses. The project, like Le Huppé launched by IMMOSTAR last November, will seek a WELL certification. “This is an important distinction for us. WELL is not only about how you build MU. It is also how you demonstrate you care about the health, development and well-being of the people who will choose the complex,” stressed Mr. Lachance.
Ecological and with a resolute pro-environment bias, both inside and outside its walls, with an omnipresent greenery, MU will give the highest importance to the vast common spaces. Among other things, there will be a huge lively interior courtyard, community gardens, a café, a collaborative work area, a foyer, a lounge, a large communal kitchen, a full gym, a swimming pool and more. In addition, pets, bicycles and electric cars will all be pampered at MU.
Totaling an investment of $130 Million, MU is being built by IMMOSTAR in partnership with Fiera Real Estate and Claridge. With a bustling construction site, MU will be delivered in two phases, from summer 2021 to summer 2022.
“For Claridge, MU is a promising project that continues to diversify our Greater Quebec City region portfolio. It is an honour to contribute to this complete living environment of rental condos that is of its time... and even a little ahead!” according to Wayne Heuff, executive vice president and general manager of Claridge Real Estate.
Discover the MU project now: habitermu.ca.